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Kuala Lumpur, Kuala Lumpur, Malaysia Avilys Marketing Pte. Ltd. Full time

The Paid Media Specialist role at Avilys Marketing Pte. Ltd. is an exciting opportunity for a motivated and results-driven individual to join our dynamic team. As a key contributor to our digital marketing department, you'll be responsible for the planning, execution, and optimization of paid media campaigns across various platforms.

Your primary responsibilities will include:

  • Developing and implementing effective campaign strategies to drive lead generation and conversions.
  • Conducting keyword and audience research to ensure targeting is aligned with campaign objectives.
  • Collaborating with the creative team to create engaging ad copy, visuals, and CTAs.
  • Monitoring performance using analytics tools like Google Analytics and providing detailed reporting on KPIs, conversion metrics, and overall campaign ROI.

To succeed in this role, you'll need a bachelor's degree in Marketing, Business, Communications, or a related field, along with 2+ years of experience in paid media campaign management. Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and analytics tools is also essential.