GTM Senior Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia MAXIS Malaysia Full time

Job Description

The Go-to-Market Senior Specialist focusing on the development and execution of go-to-market strategies for products in Open Channel. This position requires a deep understanding of market dynamics, customer behavior, and competitive landscapes in the telecommunication business.

The senior specialist will work closely with cross-functional teams such as product development, sales, marketing and regions to ensure that product offerings are effectively positioned and launched, driving customer acquisition and revenue growth.

Responsibilities

  1. Product Launch & Market Readiness: Develop comprehensive GTM Plans, work closely with Product Development, Marketing and Regional Sales teams to ensure launch readiness and align channel and product communications to business objectives.
  2. Cross-Functional Collaboration: Facilitate team integration by acting as the liaison between Product Development, Marketing, Sales and Operations to ensure cohesive execution of GTM initiatives.
  3. Market Intelligence & Performance Tracking: Analyse GTM Effectiveness, monitor and analyse the effectiveness of GTM strategies using performance data and market feedback and implement data-driven improvements.
  4. Stakeholder Engagement: Communicate insights and recommendations to stakeholders to support informed decision-making and cultivate strong relationships with key stakeholders to ensure alignment and buy-in for GTM initiatives.

Requirements

  • Bachelor's degree in Business Administration, Marketing, Telecommunications, or a related field; MBA preferred.
  • 10+ years of experience in telecommunications, technology, or a related industry, with a strong focus on go-to-market strategy and execution.
  • Proven track record of successfully launching and scaling products or services in competitive markets.


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