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Senior Marketing Manager

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Informa Group Plc. Full time
Job Description

Key Responsibilities:

  • Marketing Materials Production: Develop and produce high-quality marketing materials to promote trade shows and events.
  • Comprehensive Marketing Campaigns: Design and execute multi-channel marketing campaigns to engage target audiences and achieve campaign metrics.
  • Marketing Strategy Execution: Translate marketing strategies into practical campaign execution metrics, including acquisition targets, customer engagement and retention targets, brand awareness, and new proposition development.
  • Content Strategy: Implement content strategy with wider marketing and related teams to define specific content, customer experience, and target journeys by channel and measurable goals.
  • Project Management: Effectively manage project timelines to ensure all marketing initiatives are delivered on time and within budget.
  • Multi-Channel Conversion and Attribution: Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
  • Audience Understanding: Leverage in-depth audience understanding to better target and personalize marketing content that resonates with audiences at the right time.
  • Self-Motivation and Initiative: Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.
Requirements

Qualifications:

  • Degree in Business, Communications, or Marketing discipline or equivalent years of practical relevant experience.
  • Minimum 3-4 years of experience in leading/executing marketing campaigns, including organic and paid campaigns for projects/events/products.
  • Excellent language proficiency in English.
  • Excellent verbal and written communication skills. Strong presentation skills.
  • Effective knowledge in digital marketing - web channel, social media, web analytics, email marketing system, database management system.
  • Creative mindset towards designing and content creation.
  • Desire to develop skills and knowledge.
  • Possess a knack for multi-tasking and take pride in flawless work.
  • Dynamic team player and adaptable to change.