Membership Program Director
3 days ago
The Membership Program Director will be responsible for developing and implementing comprehensive strategies to drive membership revenue growth and expansion. This role will also involve identifying new revenue streams, optimizing existing channels for sustainable growth, and collaborating with internal teams to integrate merchandising seamlessly within the membership platform. In addition, the successful candidate will oversee the selection, procurement, and sales of merchandise offered to members, monitor sales performance to adjust strategies based on market trends and member behavior, and develop co-branded initiatives, promotions, and events with partners.
Responsibilities
Develop and implement comprehensive strategies to drive membership revenue growth and expansion, identify new revenue streams and optimize existing channels for sustainable growth, collaborate with internal teams to integrate merchandising seamlessly within the membership platform, oversee the selection, procurement, and sales of merchandise offered to members, and monitor sales performance to adjust strategies based on market trends and member behavior. Identify and secure strategic partnerships with leading brands to enhance the membership program, negotiate agreements that ensure mutual benefits and strong brand alignment, and develop co-branded initiatives, promotions, and events with partners. Conduct regular market and competitive analysis to stay ahead of industry trends, prepare and present performance reports, insights, and recommendations to senior management, lead initiatives from conception to execution, ensure timely delivery and achievement of key performance metrics, and manage budgets, timelines, and resources effectively.
Requirements
Bachelor's degree in Business, Marketing, or a related field, proven track record of driving revenue growth in membership or subscription-based environments, experience in negotiating and managing strategic brand partnerships, excellent communication and project management skills, and ability to work effectively in a fast-paced environment.
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