Digital Marketing Strategist
7 days ago
RPG Commerce is a leading direct-to-consumer (DTC) social e-commerce company dedicated to building cutting-edge everyday essentials. Our in-house portfolio ranges from innovative active wear to home and living products, featuring brands like MONTIGO and OiYO.
As a key player in the industry, we're committed to delivering high-quality products globally. We have a strong team of professionals working together to drive our business forward.
Job OverviewThis role is a fantastic opportunity for a self-motivated individual to take ownership of our brand campaigns process from start to finish. You'll oversee planning, execution, and operational transition of all marketing campaigns involving brands under our portfolio.
You'll be responsible for project communication, resource consolidation, driving solutions to unique integration requirements, and managing timelines. This role will help us scale our team with the company.
Key Responsibilities- Work closely with a strong team of Performance Marketeers to execute robust digital marketing strategies for MONTIGO & OiYO, including content, social, email, online advertising, SEO/SEM, PPC, link building, and other techniques to drive traffic to our eCommerce websites.
- Drive traffic through Meta Advertising using targeting and campaign structure best practices.
- Research, identify, and evaluate trends and insights for growth opportunities, and test new marketing channels and tools.
- Make strategic decisions, manage marketing budgets, develop web initiatives, and execute projects on-time.
- Oversee campaign creatives and guide digital media planning and execution.
- Conceptualize new and innovative ads and partner with the creative team for development.
- Track media budgets and expenses by channel.
- Determine which paid channels yield the best returns and allocate advertising budget accordingly. Monitor/adjust campaign controls to achieve optimal results.
- Analyze advertising data to identify outliers in performance, delivery, tracking, and pacing.
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