Digital Marketing and Entertainment Executive

4 days ago


Klang, Selangor, Malaysia Universal Robina Munchy's Group Full time

MunchWorld Marketing Sdn Bhd is seeking a Content Creation and Broadcasting Lead to oversee live streaming initiatives and develop engaging content for various social media platforms.

Key Responsibilities

The ideal candidate will have experience in live streaming, content creation, and broadcasting.

  • Main Responsibilities:
  • Develop and implement a strategy for live streaming initiatives to drive sales and engagement.
  • Lead in the set-up of the in-house live streaming studio.
  • Collaborate with the Marketing Digital team to ensure seamless integration and align commercial terms.
  • Livestream on TikTok according to the company's arrangement, and complete the live stream work with high quality.
  • Cultivate relationships with KOLs and influencers to foster long-term partnerships.
  • Monitor and analyze the performance of live selling events, including viewership, engagement, and sales conversion rates.
Requirements
  • Good image and temperament.
  • Confident in front of the camera.
  • Fluent in Bahasa Melayu and English; experience in user operation or live streaming industry is preferred.
  • Patient with good communication skills.
  • Strong sense of responsibility, coordination, and learning abilities.


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