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Senior Social Media Specialist

2 weeks ago

Petaling Jaya, Selangor, Malaysia Doctor Anywhere Pte Ltd Full time
Job Description

We're looking for a strategic and experienced Digital Advertising Lead (China Market) to help us expand our presence on Chinese social media channels. You'll be responsible for developing a comprehensive strategy, building out our brand across platforms like WeChat, Weibo, Douyin, and Xiaohongshu.

  • Develop and execute an influencer marketing strategy, identifying key influencers across Chinese social media platforms who align with Doctor Anywhere's brand values.
  • Evaluate the success of influencer partnerships and refine the strategy to maximize brand exposure and engagement.

Responsibilities:

  1. Strategy Development & Implementation:
    • Develop and lead the execution of a Chinese social media strategy aligned with Doctor Anywhere's brand objectives.
    • Work with cross-functional teams to align Chinese social media initiatives with overall brand campaigns and objectives.
  2. Content Creation, Curation & Community Management:
    • Create and oversee high-quality, engaging content tailored to Chinese-speaking audiences, with a focus on cultural relevance and compliance with healthcare advertising regulations.
    • Actively engage with followers, respond to inquiries, and foster a positive, interactive community on Chinese social media platforms.
  3. Data Analysis & Optimization:
    • Establish KPIs for Chinese social media and influencer marketing efforts, tracking engagement, follower growth, conversions, and other performance metrics.
    • Use data insights to optimize content and influencer strategies, ensuring continuous improvement and alignment with business objectives.