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Salesforce Marketing Cloud Expert

1 week ago

Petaling Jaya, Selangor, Malaysia TheBlackSheep Full time
About Us:
TheBlackSheep is a dynamic company that is dedicated to delivering exceptional results through innovative marketing strategies. We are seeking a highly skilled CRM Marketing Specialist to join our team and help drive customer engagement and revenue growth. As a key member of our marketing department, you will be responsible for managing and optimizing customer relationship strategies using Salesforce Marketing Cloud.

Key Responsibilities:
  • Customer Relationship Management:
    • Manage and optimize customer relationship strategies using Salesforce Marketing Cloud.
    • Work closely with the market & brand team to define customer segmentation and personalize marketing communications.
  • Data Analysis:
    • Analyze customer data, such as demographics, purchase behavior, and engagement metrics, to identify key insights.
    • Generate reports and dashboards to visualize data trends and performance indicators.
  • Cross-Functional Collaboration:
    • Collaborate with the marketing, sales, and customer service teams to ensure alignment of CRM initiatives with overall business goals.
Requirements:
  • Diploma or bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience as a CRM Marketing or similar role.
  • Expertise in Salesforce Marketing Cloud, including campaign creation, journey builder, and data management.
  • Advanced proficiency in data management, including data manipulation, analysis, and reporting.
  • Strong analytical skills and the ability to translate data into actionable insights.