Email Campaign Coordinator

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time

The CRM Manager at Businesslist will oversee the development and execution of email marketing strategies that drive customer engagement and loyalty. This includes creating and implementing email campaigns using Klaviyo, from planning to execution, ensuring they align with the brand values and customer needs.

Your responsibilities will also include building targeted email segments based on customer behaviors, purchase history, and lifecycle stages, as well as crafting personalized messaging to increase relevance and drive engagement.

Furthermore, you will develop and optimize email flows (e.g., welcome series, post-purchase emails, abandoned cart, re-engagement) to automate customer journeys and drive conversions. You will conduct regular A/B testing on subject lines, content, CTAs, and sending times to continuously improve email performance.

  • Strong communication and copywriting skills are essential to craft compelling email content that drives engagement.
  • A successful candidate will possess expertise in segmentation, automation, A/B testing, and email campaign performance analysis.


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