Marketing Communications Officer
20 hours ago
**Key Responsibilities**
- Advertising: Collaborate with the Supervisor and School Principals to develop corporate and tactical advertising campaigns, ensuring consistency in creative messaging and media activities.
- Maximize Advertising Budget: Monitor and maintain media schedules, ensuring timely settlement of invoices, and optimize budget allocation to maximize ROI.
- Market Segmentation and Media Scheduling: Analyze market reports and adjust media scheduling to align with target segments, ensuring effective campaign execution.
- Event Planning and Execution: Organize and coordinate open days, education fairs, previews, and marketing events, ensuring successful event execution and meeting targets.
- Digital Marketing: Develop and implement digital marketing strategies, collaborating with various schools and Group Corporate Affairs to execute campaigns and measure their impact.
- Websites and Social Media: Update the website with timely and accurate information, and develop social media strategies to increase engagement, leads, and trafic.
- Collaterals: Coordinate the production of printed materials, ensure best-practice quotations, and monitor inventory levels to maintain effective marketing collateral management.
- Student Enrolment: Drive student enrolment targets, provide course counselling, and ensure accurate information dissemination to prospective students and parents.
**Required Skills and Qualities:**
- Social Media Marketing
- Digital Media Marketing
- Media Management
- Event Management
- Copywriting
- Reporting
- Basic Visual Design
- Microsoft Office Skills
**UCSI International School Sdn Bhd Overview:
The UCSI Schools Group comprises three campuses in Malaysia, focusing on British school curriculum and the IB. Our holistic education approach emphasizes character development, global citizenship, problem-based collaborative learning, and co-curricular activities to equip students with 21st-century skills and values.
We strive to provide a comprehensive education that balances academic and creative excellence with character development, integrity, honesty, and empathy. Our graduates are well-prepared to make a positive impact in a rapidly changing world.
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