Marketing Communications Officer

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia UCSI International School Sdn Bhd Full time

**Key Responsibilities**




  • Advertising: Collaborate with the Supervisor and School Principals to develop corporate and tactical advertising campaigns, ensuring consistency in creative messaging and media activities.
  • Maximize Advertising Budget: Monitor and maintain media schedules, ensuring timely settlement of invoices, and optimize budget allocation to maximize ROI.
  • Market Segmentation and Media Scheduling: Analyze market reports and adjust media scheduling to align with target segments, ensuring effective campaign execution.
  • Event Planning and Execution: Organize and coordinate open days, education fairs, previews, and marketing events, ensuring successful event execution and meeting targets.
  • Digital Marketing: Develop and implement digital marketing strategies, collaborating with various schools and Group Corporate Affairs to execute campaigns and measure their impact.
  • Websites and Social Media: Update the website with timely and accurate information, and develop social media strategies to increase engagement, leads, and trafic.
  • Collaterals: Coordinate the production of printed materials, ensure best-practice quotations, and monitor inventory levels to maintain effective marketing collateral management.
  • Student Enrolment: Drive student enrolment targets, provide course counselling, and ensure accurate information dissemination to prospective students and parents.


**Required Skills and Qualities:**




  • Social Media Marketing
  • Digital Media Marketing
  • Media Management
  • Event Management
  • Copywriting
  • Reporting
  • Basic Visual Design
  • Microsoft Office Skills


**UCSI International School Sdn Bhd Overview:



The UCSI Schools Group comprises three campuses in Malaysia, focusing on British school curriculum and the IB. Our holistic education approach emphasizes character development, global citizenship, problem-based collaborative learning, and co-curricular activities to equip students with 21st-century skills and values.



We strive to provide a comprehensive education that balances academic and creative excellence with character development, integrity, honesty, and empathy. Our graduates are well-prepared to make a positive impact in a rapidly changing world.

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