Chief International Marketing Officer

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Talent Recruit Full time

About Our Client:

Talent Recruit is representing a leading Educational Institution in Kuala Lumpur to find an exceptional candidate for the role of Chief International Marketing Officer, overseeing their International Marketing department.

Key Responsibilities:

  • Strategic Planning & Market Development:
    • Develop and execute a comprehensive strategic plan for international recruitment, including market analysis, segmentation, and targeted growth strategies.
    • Prioritize key international markets for recruitment efforts, aligning strategies with the institution's enrolment goals and broader internationalization objectives.
    • Create innovative marketing and recruitment campaigns tailored to diverse international student demographics.
    • Establish key performance indicators (KPIs) for international recruitment initiatives, monitor progress, and adjust strategies to meet or exceed targets.
  • Administrative Management:
    • Oversee the application and admissions process for international students.
    • Advise prospective and admitted students on visa application processes, immigration policies, and compliance requirements.
    • Develop resources and materials guiding international students through immigration and visa complexities.
    • Collaborate with legal, compliance, and regulatory teams to stay up-to-date on changing immigration laws and policies.
    • Ensure operational excellence by maximizing organizational resources.
  • Financial Management:
    • Provide recommendations on yearly financial budgeting.
    • Contribute to profit & loss accountability.
    • Offer guidance to international students on available scholarships, grants, and financial aid options.
    • Advocate for targeted scholarships and financial aid initiatives.
  • Relationship Management & Partner Engagement:
    • BUILD STRONG RELATIONSHIPS WITH INTERNATIONAL EDUCATION AGENTS, HIGH SCHOOLS, UNIVERSITIES, AND GOVERNMENT ORGANIZATIONS.
    • Serve as the primary liaison for strategic partnerships, maintaining regular contact and collaboration with partners.
    • Represent the institution at international recruitment fairs, webinars, and events, showcasing its offerings to prospective students and partners.
    • Engage with internal stakeholders, including admissions, academic departments, and student services.
    • Manage stakeholder expectations.

Requirements:

  • Bachelor's Degree in Business Administration, International Business, Marketing, or a related field.
  • At least 15 years in a top management or leadership role with 5-7 years of experience in student recruitment, admissions, international education, or a related field.
  • Experience in developing and implementing strategic plans for international recruitment.
  • Expertise in effective recruitment strategies and tactics for attracting international students.
  • Excellent ability to build and maintain relationships with diverse groups of people.

Details:

  • Remuneration package: Basic + Allowances.
  • Contract employment.

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