Digital Marketing Strategist
6 days ago
We are seeking a highly skilled Digital Marketing Strategist to oversee and manage our online advertising efforts. The ideal candidate will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
Key Responsibilities:
- Develop and implement comprehensive digital advertising strategies to drive brand awareness and generate leads.
- Identify target audiences and create tailored ad campaigns to reach them effectively.
Ad Creation and Management:
- Design, create, and manage ad campaigns across multiple platforms.
- Collaborate with the creative team to develop compelling ad copy and visuals.
Budget Management:
- Manage and allocate advertising budgets effectively to maximize ROI.
- Monitor campaign spending and adjust budgets as needed to ensure cost efficiency.
Performance Analysis and Optimization:
- Track, measure, and analyze the performance of all digital advertising campaigns.
- Use analytics tools (e.g., Google Analytics, Facebook Insights) to gather data and generate insights.
Qualifications:
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.
Skills:
- Proficiency in digital advertising platforms.
- Strong understanding of SEO, SEM, and PPC strategies.
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