Social Media Marketing Specialist

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Touch 'n Go Group Full time
About the Role

We are seeking a highly skilled and creative Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing social media strategies that align with our brand direction.

Key Responsibilities:

  • Develop engaging social media posts, including static and interactive content, as well as videos.
  • Shoot and edit videos for social media platforms.
  • Adapt, repurpose, and distribute content in a multi-channel environment.
  • Schedule social posts according to our social master calendar.
  • Prepare monthly and campaign social media reports in a timely manner.
  • Track social performance and analyze the effectiveness of content according to each platform.
  • Collaborate with internal stakeholders and other departments to drive education and usage of our products through social media.
  • Recommend and optimize social media content for business units to improve audience engagement.
Requirements

To be successful in this role, you will need:

  • Excellent written and spoken English and Mandarin with impeccable spelling, grammar, and punctuation.
  • Proficiency in written and spoken BM is an added advantage.
  • Prior experience with online community management, copywriting, and/or blogging will be advantageous.
  • Highly creative, team player, results-achiever, and able to work in a multicultural environment.
  • Excellent knowledge of TikTok, Xiao Hong Shu, YouTube, Instagram, Facebook, and other social media platforms and their respective performance metrics.
What We Offer

We offer a competitive salary package, hybrid work arrangements, e-wallet meal allowance, unlimited office pantry fruits, snacks, and drinks, mobile and broadband subscription reimbursement, flexibility to opt for dependants coverage, additional leave including family leave and paid care leave, medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine ('TCM'), and Chiropractic, corporate membership discount, and many more benefits.



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