Retail Marketing Executive

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Pentavite Malaysia Sdn Bhd Full time

Pentavite Malaysia Sdn Bhd is seeking a Retail Marketing Executive to join our marketing team. In this role, you will be responsible for developing and executing trade marketing strategies that enhance brand visibility and performance.

Key Responsibilities:
  • Develop and Execute Trade Marketing Plans: Create comprehensive trade marketing plans that drive business growth and improve brand visibility.
  • In-Store Promotions and Displays: Plan and execute effective in-store promotions and product displays that engage customers and increase sales.
  • Licensing and Outlet Partnerships: Foster strong relationships with licensing and outlet teams to ensure brand consistency and adherence to promotional guidelines.
  • Sell-Out Initiatives: Develop and implement winning in-store activities to drive sell-out and meet sales targets.
  • Marketing Materials and Design: Collaborate with designers and creative teams to produce high-quality marketing materials that support trade marketing efforts.
  • Outlet Improvement and Go-To-Market Plans: Work with the operation team to identify opportunities for improvement and implement go-to-market plans that boost brand presence and sales.
  • Branding and Display Concepts: Collaborate with the brand marketing team to develop impactful branding materials and display concepts for retail stores and outlet activations.
  • Cross-Functional Collaboration: Work with internal teams to develop and execute related marketing campaigns that drive business results.
  • Product and Merchandise Guides: Develop and maintain product and merchandise guides or planograms for in-store displays to ensure consistent brand presentation.
  • Data Analysis and Insights: Analyze sales data and market trends to optimize trade marketing activities and improve business outcomes.
Requirements:
  • Diploma/Degree in Marketing/Business/related studies with at least 2 years' experience in a similar role in marketing, advertising, or digital communications.
  • Ability in data analysis and market research.
  • Excellent communication and problem-solving skills.
  • Self-starter, self-motivated, and passionate about marketing.
  • Detail-oriented, open-minded, and have consistent follow-through.
  • Excellent verbal and written communication skills in Chinese, English, and BM.
  • Willingness to work within a fast-paced environment and travel for work as required.


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