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Creative Copywriter

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Public Mutual Berhad Full time

At Public Mutual Berhad, we believe that creativity and innovation are key to driving business success. That's why we're seeking a highly skilled Content Strategist to join our marketing team.

About the Role:

We are looking for a strategic thinker who can develop and implement effective content strategies that engage our target audience and drive business results.

Key Responsibilities:

  • To develop and implement content strategies that align with our business objectives.
  • To create high-quality content for various platforms, including website, social media, and email marketing campaigns.
  • To conduct research and stay up-to-date on industry trends and developments to inform content decisions.
  • To analyze data and metrics to measure the effectiveness of content and make data-driven recommendations for improvement.

Requirements:

  • Degree in marketing/communications/journalism or related field.
  • Minimum 2 years of relevant experience in content creation or a related field.
  • Possesses excellent writing and editing skills, with a strong command of English.
  • Possesses strong analytical skills and ability to interpret data and metrics.
  • Familiarity with SEO principles and best practices is an added advantage.