Care Bears Brand Manager Lead

2 weeks ago


Klang, Selangor, Malaysia PLAY Interactive Sdn Bhd Full time

We're looking for a talented Brand Manager Lead to spearhead the marketing and brand activation efforts for Care Bears in Malaysia.

This exciting opportunity involves developing and executing comprehensive marketing strategies that drive awareness, sales, and brand loyalty.

You will work closely with cross-functional teams to bring the Care Bears world to life, leveraging various channels such as retail, digital, and experiential.

Responsibilities:
  1. Conceptualize and implement omnichannel marketing campaigns to engage target audiences.
  2. Collaborate with licensors, creative agencies, and internal stakeholders to ensure cohesive brand messaging.
  3. Nurture strategic partnerships with key opinion leaders, malls, and media outlets.
  4. Monitor campaign performance and make data-driven decisions to optimize ROI.
  5. Develop and maintain a robust social media presence for Care Bears Malaysia.
  6. Liaise with sales and merchandising teams to synchronize promotional initiatives.
  7. Manage marketing resources and timelines effectively.

Requirements:

  1. Bachelor's degree in Marketing, Communications, or related field.
  2. At least 5 years of experience in marketing, preferably in consumer goods, licensing, or retail.
  3. Proven track record in branding and experiential marketing.
  4. Familiarity with licensed IPs or entertainment brands is a significant asset.
  5. Proficiency in digital marketing, influencer management, and event planning.
  6. Able to think creatively, resolve problems proactively, and deliver results-oriented solutions.
  7. Exceptional communication skills in English and Bahasa Malaysia, with Mandarin as a plus.


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