Marketing Manager, Family Care

Marketing Manager, Family Care

**ACCOUNTABILITIES**:
Business Objectives
- ** Net Sales Value / Gross Margin / Operating Profit - **Lead local initiatives to ensure delivery of total category NSV (Net Sales Value), %GM (Gross Margin) and OP (Operating Profit) targets.
- ** Brand Share**:

- Jointly deliver targeted category market share with the Sales function. Recommend monthly demand forecast. Develop category share targets.
- **Strategic Business Planning (SBP) & Annual Business Plan (AOP)** - Manage the development and execution of the category Annual Business Pan (AOP) & annual OGSIM targets. Lead development of category 3-year Strategic Business Plan (SBP)
- ** Design To Value **- Functionally lead for identifying DTV opportunities and their execution
- ** Advertising & Consumer Promotion Budget - **Develop and manage the annual country Consumer Advertising and Promotion Budget.

Consumer Interface
- ** Brand Positioning - **Provide local market insight to sector regarding country consumer fit with global/regional positioning**.**:

- ** Agency Relationship - **Manage category relationship with Advertising (local), Promotions and Media agencies. Ensures periodic top-to-top meetings with partner agencies to keep abreast of developments in the market. **Advertising Development - **Provide input to sector for regional campaign (advertising and Brand Activation). In the absence of regional advertising, develop and execute a local content with Sector approval.
- ** Media Strategy, Planning and Execution**:

- Evaluate and approve category media strategy.
- ** Consumer Promotions - **develop cateogry Consumer Promotion programs. Decides DPSM guidelines
- ** Consumer Insights
- **Provide input for regional consumer insights. Approve category research plan to address country consumer knowledge gaps.
- ** Consumer Response - **Review monthly consumer feedback data and take appropriate actions.
- ** Brand Public Relations - **Approve category Brand Public Relations programs.

Products/Perceived Value
- ** Product Development (Centralized Manufacture)**:

- Provide market-specific consumer insights as inputs into sector product plan.
- ** Product Development (Country Specific Product Specs)**:

- Endorse products to meet market needs; gain approval from sector.
- ** SKU Portfolio Management**:

- Approve SKU line-up; where do not manufacture, work with sector to obtain optimum SKU mix.
- ** DPSM**:

- Provide inputs into DPSM strategy to Trade Marketing. Recommend RSP based on price index strategy.
- ** RGM (Revenue Growth Management) - **Identify and implement RGM initiatives to maximize topline growth opportunity and Gross Margin improvement

Stakeholder Management
- Category lead for regional marketing stakeholder management
- Cross-functional team in Malaysia (Sales, Trade Marketing, Finance, Mill)

Marketing Capabilities
- Identify and make recommendations that optimize business processes and improve Marketing capability.

Talent Management
- Develop employees to their full potential through Performance Management coaching, appropriate training and education, goal setting and career development.
- Manage 2 direct reports

**EXPERIENCE & QUALIFICATIONS**:

- Minimum of 8 years of marketing experience - regional experience and/or cross functional experience an advantage
- Track record of result delivery
- University degree in marketing, management

**Global VISA and Relocation Specifications**:
**Primary Location**: Malaysia - Petaling Jaya

**Additional Locations**:
**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time