E-commerce Marketing Specialist

1 week ago

Kuala Lumpur, Malaysia Peformance Industries P. Ltd Full time

**Company Info**

Photojaanic’s purpose is to help empower everyone to become a creator through customized and personalized products. Our customers are mainly families with young children, professionals, educational institutions, and creative businesses. We are a part of New Vision, and have been building and operating digital imaging businesses for over 15 years.

We are a “full-stack” business. We design, manufacture and retail our own products. This lets us maintain higher quality standards, faster product agility, and lower costs. While head offices are in Singapore and Goa, many of our team members work remotely. We strive to base decisions on data and what’s right for the customer and not on opinions.

At Photojaanic, we strive to build a caring, customer-centric, and innovative culture. We aim to build a culture that fosters ownership, initiative, teamwork, humility, learning, and continuous improvement.

**Job Profile**

We are looking for an E-Commerce Operations Specialist to help us grow our e-commerce sales in Singapore, and eventually in Malaysia and Indonesia. You would be responsible for developing and implementing marketing plans to grow our e-commerce store, mobile app and marketplaces sales. You would collaborate with our marketing team and take ownership of the campaigns, CRM, social media, content marketing, influencer outreach and business development activities. You would also work with our product development teams to introduce and improve products based on customer feedback.

**Responsibilities**:
Marketing Management
- Understand our target customer personas
- Develop and manage marketing plans to grow e-commerce store, mobile app and marketplaces sales
- Develop and manage marketing plans that encompass the entire marketing funnel - from awareness, to retention and referral
- Collaborate with our marketing team and manage campaigns, CRM, social media, content marketing, influencer outreach and business development activities

Brand Store and Marketplaces
- Manage the e-commerce store experience and sales
- Conduct market, competitor and customer research
- Research, identify and track target keywords and positions
- Research and write briefs for Content Creatives to coordinate with graphic designers and video creators to create content for listings.
- Maintain a consistent brand tone and style as per branding Guidelines.
- Optimize Product content and creatives to improve ranking on marketplaces.
- Analyze the results of optimization, gather learnings and plan for improvements.

Business Development & Outreach
- Present and manage educational institution bulk order leads
- Manage and grow influencer relationships

Customer Insights
- Uncover customer insights and translate them into improvements in user experience and products.

**Qualification**:

- 2+ years of e-commerce experience
- Digital marketing certification or experience is a plus
- Knowledge of Marketplaces optimization (Lazada, Shopee)
- Good written and verbal English language communication skills
- Data-driven, analytics mindset
- Ability to work independently
- Ability to speak Bahasa.

**Salary**: RM1,900.00 - RM2,800.00 per month

**Benefits**:

- Professional development
- Work from home

Schedule:

- Day shift

Application Question(s):

- Do you have knowledge of Marketplaces optimization (Lazada, Shopee) ?

**Experience**:

- E-commerce: 1 year (preferred)

**Language**:

- Bahasa (preferred)

License/Certification:

- Digital Marketing Certification (preferred)

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