General Manager, Sales

2 weeks ago

Kuah, Malaysia SHERA Consultancy Full time

A prestigious 5-Star Resort & Beach Villas in Langkawi, under a GLC-Linked Conglomerate with strong presence in real estate and hospitality, is looking for a General Manager, Sales & Marketing to lead its commercial efforts.

You will report directly to the Director of Sales & Marketing and be responsible for driving room sales, MICE, and F&B revenue through strategic planning, account management, and team leadership. This is a high-impact role for a commercially minded leader passionate about hospitality excellence.

**Key Responsibilities**:

- Lead all sales activities and revenue-generating initiatives, including direct sales, sales calls, sales events, and key account management
- Work closely with executive leadership and revenue teams to execute the Annual Sales & Marketing Plan
- Monitor business performance, market trends, and competitor activity to develop tactical action plans
- Oversee day-to-day performance of the sales team, provide guidance, motivation, and performance feedback
- Build and manage relationships with key accounts in the corporate, MICE, and travel trade segments
- Support in the coordination of sales campaigns and promotional strategies with marketing
- Prepare sales forecasts, pipeline reviews, and monthly performance reports
- Represent the resort at trade shows, roadshows, and business development events when required
- Support F&B and banqueting teams in growing event revenue through effective sales collaboration
- Actively participate in internal meetings and work cross-functionally with operations teams to meet guest and revenue expectations

**Qualifications & Ideal Profile**:

- Minimum 8 years of experience in hotel/resort sales, with at least 3 years in a managerial role
- Strong knowledge of Langkawi and regional market dynamics (especially MICE and leisure segments)
- Proven ability to grow revenue and manage a sales team toward achieving KPIs
- Excellent communication, negotiation, and leadership skills
- Results-oriented, self-motivated, and able to work independently while collaborating across departments
- Familiar with sales systems, CRM tools, and performance tracking
- Degree in Marketing, Business Administration, Hospitality or related field preferred

**Why Join Us?**

This is an opportunity to be part of one of Malaysia’s most iconic luxury resorts, backed by a reputable conglomerate with deep roots in national development. You’ll contribute directly to the continued growth of a brand synonymous with quality, luxury, and Malaysian hospitality.

**Job Types**: Full-time, Permanent

Pay: RM10,000.00 - RM15,000.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave

Schedule:

- Fixed shift
- Monday to Friday

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Diploma/Advanced Diploma (required)

**Experience**:

- Hotel/Resort Sales and Marketing: 8 years (required)

Work Location: In person

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