Director, Field Marketing, Malaysia

**Additional Information**
**Job Number**25114279
**Job Category**Sales & Marketing
**Location**Kuala Lumpur Office, Jalan Sultan Ismail, Kuala Lumpur, Wilayah Persekutuan, Malaysia, 50250
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

Marriott International is seeking a Director, Field Marketing to join the Field Marketing Services function within the Malaysia above property marketing team. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company.

This role has a focus on driving awareness and incremental revenue to hotels within Malaysia through integrated marketing across owned, earned and paid channels and will be responsible for facilitating the roll-out of marketing and communications initiatives within Malaysia, in accordance with the company’s global strategic objectives.

Additionally, the role will provide consultative marketing support to property level teams, including new opening hotels, to ensure compliance and participation with applicable policies and initiatives and to promote knowledge and best practice sharing.

The role will also work closely with other above property teams, including MDS, as well as APAC and global brand, loyalty and PR teams.

The position will report directly into the Senior Director of Marketing. The role is suitable for applicants with qualifications in marketing and communications and at least 4 years’ managerial experience working in marketing, with specific exposure to above property or ‘cluster’ marketing in hospitality and/or travel within Malaysia or wider Asia Pacific region.

**KEY RESPONSIBILITIES**
- Co-develop and manage the implementation of above property marketing initiatives across loyalty, brand, MICE and food and beverage (F&B)
- Assist in the development of event activations and project manage from outset through to activation, including venue, supplier and partner liaison, run sheets and management of invitations and RSVPs
- Collaborate with the ADOM to identify, negotiate and activate strategic partnership opportunities with aligned third parties
- Prepare briefs and liaise with agencies on above property marketing projects and campaigns
- Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements
- Source and negotiate influencer collaborations in support of above property marketing initiatives
- Assist with negotiation of regional and cluster media buys with key publications and media agencies
- Own media relationships and develop reports and post-activity analysis
- Provide comprehensive support for pre-opening hotels’ marketing needs
- Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable
- Manage the Field Marketing Managers, including prioritization of day-to-day workload and longer-term personal development

**EXPERIENCE & COMPETENCIES**

**MARKETING & COMMERCIAL**:

- Thorough understanding of marketing principles and at least 4 years’ related managerial work experience
- Experience working in an above property or ‘cluster’ hotel marketing role
- Knowledge of global media landscape
- Commercially minded with strong business acumen
- Creative thinker with ability to connect creativity to business outcomes
- Analytical nature - can interpret data into meaningful insights and actions

**GENERAL**:

- Strong customer service orientation; takes initiative, anticipates needs
- Excellent planning skills
- High attention to detail
- Problem solver - solutions focused
- Professional demeanour
- Able to work both independently and as part of a team
- Strong communicator - fluent in verbal English
- Advanced English writing capability
- Proficient in Microsoft Office programs, particularly Excel, Power Point and Word
- Professional inter-personal and networking skills

**ADVANTAGEOUS**:

- F&B marketing experience
- Experience in a matrix organization
- Proficient in advanced software programs, such as Photoshop and InDesign
- At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.