Business Analyst, Product

Role's expectation
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or feature set changes for all related solutions.
- Assist in bringing new products to market and introducing new enhancements by analyzing market needs and proposed feature sets, defining business requirements and product development programs; establishing time schedules with development and IT teams.
- Hands-on participation in product development project teams by:
- Translating business requirements into technical specifications
- Ensuring all relevant non-functional requirements have been identified and specified.
- Ensuring documentation of the architecture, design, components and unit-tests is satisfactory.
- Responsible for commercialization of the product line, including preparation of business case and return-on-investment analyses; monitoring actual performance against initial business case, and recommend intervention strategies where required.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

Undertake market and customer research
- Determines customers' needs and desires by specifying the research needed to obtain market information.
- Assesses market competition by comparing the company's product to competitors' products.
- Obtains product market share by working with sales director to develop product sales strategies.

Develop go-to-market strategies
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized projects.
- Provides source data for product line communications by defining product marketing communication objectives.
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

Collaboration and people development
- Requires significant collaboration with numerous departments across the business, specifically with Sales, Marketing, Data Analytics, Customer Service, IT and Finance
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

Sales Support
- Contribute to value based proposals for complex business solutions.
- Support the conversion of major sales prospects, ideally focusing on the clients’ business challenges and decisioning and digital identity solutions.
- Develop strong internal and external working relationships with client technical and economic buyers, Account Managers, sales leads and work jointly to build out plans to increase pipeline and opportunities.
- Support and mentor Account Managers, transferring knowledge of our solutions so that they are better enabled.
- Rollout, training, and handover of knowledge in how to sell, consult and deliver new solutions.
- Support the team during their first sale and delivery of new solutions.

**; Requirements: - What you need to have**:

- Ensure a smooth handover of new projects from ‘sales’ into ‘delivery’.
- Support and mentor Account Managers, transferring knowledge of our solutions so that they are better enabled.
- Rollout, training, and handover of knowledge in how to sell, consult and deliver new solutions.
- Support the team during their first sale and delivery of new solutions.