Brand Director

5 days ago

Kuala Lumpur, Malaysia Malaysia Airlines Full time

**Reports To**
- Head, Group Branding

**Role Purpose**
- The Brand Director within the Group Branding Department is responsible to develop, own, maintain, implement and ensure compliance of all the Group’s Brand Corporate Identity, to include the overarching brand architecture and all brand-related matters such as promotional materials, merchandise, products and other portfolio, in all forms and manners including ATL, BTL and AV. The role is responsible to build the brand value proposition and brand story, and ensure consistency across all communication with target audience with the aim to strengthen the brand equity and build strong brand love and attachment. The portfolio covers MAG and all the subsidiaries within the Group, with clear alignment amongst the brands, be it B2B or B2C, including amongst the employees.
- Working with the Head of Group Branding, this role is also accountable to orchestrate and execute brand-defining programs and activities to engage target audiences to enhance brand PR, perceptions and drive business results for each of the brand.

**Key Responsibility**
- Develop and implement the overarching brand corporate identity, including brand portfolio, assets and products, for MAG Group and all its subsidiaries.
- Own the brand architecture and upkeep of brand value proposition and brand story, ensuring full adherence to the Brand Corporate Identity Guidelines.
- Develop, refine and refresh brand identity and elements to clearly articulate brand differentiation and build a highly recognised brand image across the globe to cover all Point-of-Sale (POS).
- Build a center of excellence for the creation and production of high quality assets, setting standards for creative/ visuals and other quality controls.
- Coordinating all aspects of brand-related matters from conceptualisation to production to distribution to ensure that it is aligned to the brand vision targeting the correct audience.
- Collaborate and manage relationships with other subsidiaries and departments, ensuring brand identity is maintained.
- Develop brand activities, products and campaigns that will alleviate the brand equity and reputation and drive positive brand PR.
- Constantly be updated with market research results to maintain brand equity in the market, in view of competitors’ brand position and to remain constant Top-Of-Mind amongst target audience.
- Lead, guide and inspire team members, and colleagues within the Group on the brand vision and aspirations

**Qualification & Experience**
- Degree in Creative/ Design/ Marketing/ Business Communications or equivalent
- 8 years in brand/ marketing strategy and creative

**Areas of Experience**
- Brand strategy and operations
- Comprehensive Brand Corporate Identity development and maintenance
- End-to-end creative and design work for visuals and AV production from conceptualisation, visualisation, key visuals, to final production.
- Program and events management and execution
- Product marketing and consumer sales
- Customer relationship management
- Multiple stakeholder management
- Inspirational leadership

**Personality Traits**
- Excellent communication skills
- Resourceful, curious and creative
- Versatile, flexible and agile
- Effective problem solving skills
- Collaborative, proactive and innovative
- Self-initiated and self-driven
- Attention to details
- Customer-oriented

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