Digital Marketing Manager

6 days ago

Kuala Lumpur, Malaysia Hotel Indigo Kuala Lumpur On The Park Full time

**What’s the job?**

As Digital Marketing Manager, you are a key custodian of the brand management respectively. Critical to this role is the ability to conceptualize, plan and direct all marketing, communication & PR activities through profitable channels with a strong emphasis on public and media relations, social media and digital advertising.

**Responsibilities**:

- Be promoting timely, quality and positive communications in order to drive total Hotel revenues year-round.
- Assist in the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities.
- Create, develop and execute on strategies related to marketing, communication, PR, social media and digital advertising whilst implementing digital marketing strategy through programmes and initiatives to stimulate demand.
- Leverage all programmes, platforms and initiatives from IHG Corporate for deployment on property through distribution channels, strengthening customer relationships through Social and Earned Media, and monitoring both hotel, outlet and competitors’ presence on social media for performance enhancement.
- Works with superior on manpower planning and management needs and Department’s budget
- Builds profile within local market place through attendance at various events and local market place
- Co-ordinates hotel photography when required
- Other tasks required by superior

**Required Skills**:

- Demonstrated expertise of online marketing as well as offline
- Creative, innovative and aware of new technology trends in the travel industry
- Engaged in social media platforms (e.g. Facebook)
- Proficiency in Excel, Word, PowerPoint. Photoshop skills will be a plus
- Team player and excellent interpersonal skills

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