Digital Marketing

**Job Description: Digital Marketing ExecutivePosition Title**: Digital Marketing Executive

**Department**: Marketing & Student Recruitment
**Reports To**: Marketing Manager / Chief Student Affairs
**Location**: Malaysia (Hybrid)
**Employment Type**: Full-time

**1. Job Purpose**

To plan, create, execute, and optimise digital marketing strategies for MedicMesir with the goal of increasing brand awareness, generating student leads, and supporting recruitment efforts for medical programmes in Egypt.

**2. Key ResponsibilitiesA. Digital Campaign Management**
- Plan and execute digital marketing campaigns across key platforms (Facebook, Instagram, TikTok, Google Ads, YouTube).
- Monitor and optimise ad performance to maximise reach, engagement, and lead generation.
- Manage paid advertising budgets and prepare campaign performance reports.
- Create audience targeting strategies relevant to SPM/STPM leavers and parents.

**B. Social Media Management**
- Develop monthly content calendar for all MedicMesir platforms.
- Post and schedule content consistently across social media channels.
- Respond to comments, messages, and enquiries in a timely manner.
- Monitor trends and create content that appeals to Gen Z and parents.

**C. Content Creation**
- Produce high-quality content:

- Short videos (TikTok, Reels, YouTube Shorts)
- Posters/infographics
- Student testimonials
- Educational content about studying in Egypt
- Work closely with Student Recruitment team to amplify key messages.
- Write clear, engaging captions and copywriting for campaigns.

**D. Website & SEO**
- Update and maintain MedicMesir’s official website pages.
- Work on SEO strategies to improve Google search visibility.
- Analyse website traffic and performance using Google Analytics.

**E. Lead Generation & CRM**
- Run lead generation campaigns on Meta/Google platforms.
- Integrate and manage leads in CRM (HubSpot/Zoho/etc.).
- Categorise and assign leads to Recruitment Officers for follow-up.
- Track conversion funnel (inquiry → registration → admission).

**F. Analytics & Reporting**
- Prepare weekly and monthly marketing performance reports.
- Analyse engagement metrics, audience insights, and campaign ROI.
- Recommend data-driven improvements to boost overall recruitment.

**G. Event Support**
- Support digital promotions for roadshows, expos, school visits, and webinars.
- Conduct livestreams (TikTok Live / Facebook Live) when required.
- Capture content during events for post-event marketing.

**H. Branding & Creative**
- Ensure all content follows MedicMesir’s branding guidelines.
- Maintain consistent quality and messaging across all platforms.
- Assist in designing brochures, banners, and digital assets.

**3. Qualifications & RequirementsEducation**
- Diploma/Bachelor’s Degree in Marketing, Digital Media, Mass Communication, Business, or related field.

**Experience**
- 1-3 years experience in digital marketing (fresh grads with strong portfolio also considered).
- Experience in education, student recruitment, or NGO sectors is an advantage.

**Skills**
- Strong skills in content creation, video editing, and graphic design.
- Proficient with tools: Canva, CapCut, Adobe Suite (bonus), Meta Ads, Google Ads.
- Excellent copywriting in Bahasa Malaysia & English.
- Familiar with TikTok trends and short-form content strategies.
- Good understanding of social media algorithms and SEO.
- Analytical mindset with ability to interpret data.
- Able to work under mínimal supervision and meet deadlines.

**4. Key Performance Indicators (KPIs)**
- Leads generated per month
- Cost per lead (CPL) for campaigns
- Engagement rate and follower growth
- Video performance (views, watch-time, conversion clicks)
- Website traffic and SEO ranking improvements
- Attendance for events/webinars linked to digital promotions
- Conversion funnel performance with Recruitment team

**5. Why Join MedicMesir?**
- Meaningful mission supporting Malaysian students pursuing medical studies in Egypt.
- Fast-growing organisation with opportunities to innovate in digital education marketing.
- Collaborative team culture with strong social impact.
- Opportunity to grow into Senior Marketing / Social Media Manager roles.

**Job Types**: Full-time, Permanent

Pay: RM4,000.00 - RM6,000.00 per month

**Benefits**:

- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development

Work Location: In person