Ps Country Marketing Manager

Commercial marketing background will be an added advantage.

**Job Summary**
- This role is responsible for developing marketing strategies aligned with company objectives, managing cross-functional teams and budgets for go-to-market plans, and executing customer segmentation strategies and experience plans. The role oversees marketing support activities, ensures compliance with country laws, leads market research, and drives campaign creation and optimization across channels. Additionally, the role assists in managing vendor relationships, sales training materials, and partner development.

**Responsibilities**
- Participates in developing comprehensive marketing strategies that align with the company's overall business objectives.
- Manages cross-functional, cross-organizational teams and agencies in the development and execution of go-to-market (GTM) plans and budgets.
- Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
- Oversees marketing support activities like CRM update, accrual management, collateral fulfillment etc. as needed.
- Ensures that all marketing activities adhere to local regulations and compliance standards.
- Provides expert inputs on offering messaging and manages delivery of pre-determined localized marketing materials and content by collaborating with relevant teams.
- Leads thorough market research to identify opportunities, market trends, customer behavior, and competitor activities within the designated country or region.
- Drives creation, management, and optimization of marketing campaigns in assigned country across various channels, including digital marketing and traditional advertising.
- Participates in managing business relationships with advertising, direct marketing and/or marketing research vendors.
- Assists sales team with the development of a sales training material and with partner development.

**Education & Experience** Recommended**
- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

**Preferred Certifications**
NA

**Knowledge & Skills**
- Analytics
- Business Development
- Business Marketing
- Business To Business
- Customer Relationship Management
- Data Analysis
- Demand Generation
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Strategies
- Product Marketing
- Project Management
- Salesforce
- Social Media
- Thought Leadership

**Cross-Org Skills**
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity

**Impact & Scope**
- Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

**Complexity**
- Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

**Disclaimer**
- Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere_
- HP is a Human Capital Partner - we commit to human capital development and adopting progressive workplace practices in Singapore._
- #LI-POST_