Social Media Analyst

2 days ago

Bangsar South, Malaysia Twenty30 Digital Sdn Bhd Full time

Evaluate user engagement (e.g. click-through and bounce rates) and report on web traffic from all platforms.
- Generate and promote SEO strategies, including optimizing keywords in content marketing projects.
- Determine our target audience behavior and recommend ways to increase our target audience.
- Establish a cohesive strategy across all social networks to increase brand awareness.
- Liaise with the Social Media Manager and the marketing department to design advertising campaigns.
- Respond to customers' and followers’ queries and comments in a timely manner.
- Track emerging social media trends and tools to determine how they can be integrated into our company’s strategies.
- Set up and nurture social media platforms and their specific communities and audiences.
- Research and execute social media tools daily in support of clients’ social media strategy and update whenever necessary.
- Oversee and help to create content for use on social media channels such as video briefs, consumer case studies, blog posts, among others.

**; Requirements**:
- Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role.
- Proven work experience with social media platforms and digital marketing campaigns.
- In-depth knowledge of keyword research, SEO and Google Analytics.
- Proficiency in working with social media management tools, like Buffer and Hootsuite and monitoring tools such as Google Radian 6, Traackr, Social Mention, Twitter Search, and others
- Proven experience with website analysis using various analytical tools.
- Conversant with online content (experience with WordPress and content management systems is preferred).
- Ability to identify target audience preferences and trends.
- Strong communication, time management, and multitasking skills.
- BSc in Marketing, Communications, or a related field.
- Additional qualifications in digital technologies or social media management is a plus.

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