Social Media Marketing Specialist

3 days ago

Bangsar South Kuala Lumpur, Malaysia Okai Sdn. Bhd. Full time

Role Overview: Responsible for developing and executing social media strategies to enhance brand awareness, drive user engagement, and support user acquisition for our social app.

Key Responsibilities:

  • Create and curate engaging content for all social media platforms (Instagram, TikTok, Facebook, XHS, etc.)
  • Manage brand presence and create brand awareness across platforms
  • Develop and maintain a content calendar to ensure a consistent posting schedule
  • Monitor and engage with user comments, messages, and brand mentions across platforms
  • Analyse social media metrics and provide insights to optimise performance
  • Stay up-to-date with emerging social media trends, features, and best practices
  • Collaborate with the marketing team to align social media strategies with overall marketing goals
  • Work with the design team to create visually appealing graphics and videos for social posts
  • Implement social listening strategies to understand user sentiment and identify opportunities
  • Manage and grow our social media community through creative engagement tactics

Requirements:

  • 2+ years of experience in social media marketing
  • Proven track record of growing social media accounts and driving engagement
  • Excellent writing skills with the ability to adapt tone for different platforms and audiences
  • Basic understanding of graphic design and video editing for social content creation
  • Strong analytical skills with experience using social media analytics tools
  • Knowledge of social media advertising platforms and best practices
  • Up-to-date understanding of algorithm changes across major social platforms
  • Creative problem-solver with the ability to think outside the box
  • Portfolio of successful social media campaigns is a plus
  • Proficiency in Mandarin is a MUST

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