Marketing & Content Strategist

5 days ago


Kuala Lumpur, Malaysia Growmodo GmbH Full time

Growmodo transforms how companies scale in a fast-changing world. Instead of hiring headaches, our partners get flexible design, development, and growth memberships — powered by talented humans and amplified by AI. Our Operating Rhythm runs in 30-day Membership Cycles**:intake build review deliver reset**. This creates predictability, speed, and consistent value for our partners — and a calm, structured workflow for our team. **The Role**: We're looking for a **Marketing & Content Strategist** to lead and evolve our content system across social media, landing pages, and podcasts — with SEO and web content as secondary areas of focus. Your mission: design AI-powered, scalable content systems that deliver high-impact assets across channels. You'll transform our brand into a **growth flywheel** that attracts, educates, and converts — with speed, creativity, and quality. If you're an independent, strategic thinker who thrives in async, remote-first environments — and you know how to turn words into outcomes — this is for you. **What You'll Be Doing**: - ** Content Strategy**: Plan and manage rolling 30-day editorial calendars aligned with campaigns, launches, and brand priorities. - ** AI Workflows**: Use and train others on tools like ChatGPT, Jasper, Surfer, and Clearscope to streamline research, drafting, and editing. - ** Social & Ads**: Create mobile-first content such as reels, carousels, short-form scripts, and both paid and organic assets. - ** Landing Pages**: Build conversion-optimized page frameworks that support lead generation and campaign goals. - ** Podcasts & Video**: Script and repurpose long-form thought leadership into reels, video snippets, and shareable clips. - ** SEO & Web Copy (Secondary)**: Support blog content, case studies, and partner website refreshes. - ** Editorial Leadership**: Build and enforce tone-of-voice guidelines, mentor writers/editors, and maintain high-quality standards. - ** Reporting & Metrics**: Track key KPIs like reach, conversions, production speed, and editorial acceptance. - ** Collaboration**: Work cross-functionally with PMs, designers, video producers, and Customer Success. **Your First 90 Days**: - Audit existing content and finalize new systems and frameworks. - Launch the editorial calendar and briefing templates. - Publish 40+ content assets across social, landing pages, and podcasts. - Ship at least one complete internal or external podcast/video script. - Improve overall content production speed by 30% vs. the current baseline. **Success Looks Like**: - Social reach and engagement grow by 25% month-over-month. - Landing pages convert above industry benchmarks. - 15+ podcast/video episodes are produced and repurposed into social content. - Editorial acceptance rate remains at or above 95%. - Content is shipped within 5 business days from brief to publish. - AI workflows are integrated into 90% or more of content production. **You Must Have**: - Proven experience in multi-channel content strategy, with a strong emphasis on social, landing pages, and podcasting. - Excellent copywriting and scripting skills; you write like a human, not a template. - Working knowledge of SEO and website content strategy. - Confidence using and teaching AI tools for content ideation, drafting, and optimization. - Strong editorial leadership skills, including tone/voice development, playbooks, and mentoring. - Excellent async communication and collaboration skills using tools like Notion, Asana, and Slack. **This Role Is NOT for You If**: - You're a “blog-only” content strategist stuck in long-form SEO content. - You need extended timelines and struggle to meet short sprint deadlines. - You resist AI, automation, or experimentation in content creation. - You're a task-taker waiting for instructions; we need owners. - You struggle with remote-first, async work environments. **Bonus Points If You**: - Have experience working in fast-growing, async-first remote teams. - Have built a podcast or video content system from scratch. - Have managed freelance content teams or editorial partners. - Can show measurable content-driven results (engagement, leads, conversion). - Understand how brand voice and performance goals work together. **Why Join Growmodo**: We don’t replace people with AI, we scale them. Growmodo is a fast-growing design and development subscription studio that helps businesses grow smarter. Here, your creativity and strategy will directly drive company and client success. **We Offer**: - Fully remote setup with async-first culture. - High-performance environment with no micromanagement. - Real ownership and visibility across leadership and strategy. - A chance to architect and optimize the systems that power our growth. **Hear From Our Team**: - "I love working at Growmodo because of its strong growth culture, supportive leadership, and global collaboration. Despite being relatively new, I was promoted quickly and given opportunities to take on


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