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Executive, Addressable Planning

2 weeks ago

Kuala Lumpur, Malaysia Dentsu Aegis Network Full time

The purpose of this role is to assist the team in their day to day duties and coordination of campaigns and initiatives

Job Title:
Executive, Addressable Planning

**Job Description**:

- About Dentsu
- Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Summary:
Key responsibilities:

- Act as a partner to Clients in the design, launch & overall management, and optimisation of programmatic campaigns with a focus on accuracy, growth & innovation.
- Develop strategy-driven programmatic media & engagement plans for key prospects, clients & other sister agencies in your portfolio.
- Collaborate with agency teams, programmatic partners & publishers to source, evaluate & implement quality media proposals for our clients.
- Strong analytical thinking, problem solving & an understanding of in contextual advertising, brand safety, ad tech ecosystem & KPIs (metrics)
- Research, vet & test new solutions, formats & ad tech from partners to refine our programmatic stack & offering that drives higher performance for our clients.
- Maintain industry expertise in order to provide insightful, fresh ideas & optimisations.
- Create case study and submit innovative work for industry awards.

**Requirements**:

- Bachelor’s degree, preferably with a concentration in advertising, media, marketing, business or equivalent preferred.
- 2+ years of integrated/media experience in planning utilising Search, Display, Video, Social, Native, Connected TV, Digital Out of Home, Audio and/or Mobile. Working knowledge in technologies such as Google DV360, CM360, Google Ads Manager, The Trade Desk, Direct IO deals is a plus.
- Passionate, Proactive & Client-facing Agency experience highly preferred. Excellent communication & project management skills.
- Proficiency in Microsoft Office Suite

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**Location**:
Kuala Lumpur

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Permanent