Digital Marketing Executive

3 days ago

Malaysia iCar Asia Full time

**Key Accountabilities**:

- Articulate product and service offerings, key benefits and messages for use by sales and marketing.
- Assist in managing digital campaign budgets on a day-to-day basis.
- Drive campaign management for acquisition programs across multiple channels.
- Create content for corporate marketing collateral, website/blog/social media, and other initiatives.
- Develop and maximise third party relationships to deliver on brand objectives and strategies.
- Execute digital marketing campaigns and analyse performance that leverage behavioural interest profiling to drive new client acquisition & sales revenue.
- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership.
- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
- Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership.
- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
- Internal reporting and other duties as assigned.

**Purpose for this role**:
To support the growth and expansion of the Company through effective digital marketing campaigns & communication.

**Primary function of the position**:
Developing and implementing creative digital marketing strategies that will make an impact, support the brand and drive sales and online traffic.

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