Performance Marketing Specialist
3 days ago
**Job responsibility**:
- Develop campaign strategy, analyse performance data, and optimise ad campaigns and landing pages accordingly to achieve clients marketing objectives
- Collaborate with content and creative teams to produce ad copy writing and creative deliverables
- Assist sales team with pre-sales report and proposals including digital marketing audit, competitor analysis, budgeting and forecasting
- Create campaign reports and update clients on campaign performance
- Identify and suggest opportunities for client account growth (up sell/ cross sell other marketing services or tools to client)
- Stay up to date on industry news and trends
- Must be detail oriented and highly organised
- Professional interpersonal skills
- Self-starter and great at time management
- Able to work independently and collaboratively
- Able to solve problems and think critically
**; Requirements: - Job requirements**:
- Minimum 1 year of experience in ad buying in digital ad channels such as Facebook Ads, Google Ads, LinkedIn Ads
- Experienced in marketing tools such as Google Analytics, SEMRush, Facebook pixel and Google Tag Manager
- Certifications in Google Ads, Facebook Ads, LinkedIn Ads and the like are added bonus
Suggested Software ProficiencyYou need to be proficient in common tools used by a performance marketer, including but not limited to:
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