Marketing Automation Specialist

**Responsibilities**:

- Company Description
- Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 17,800 people operating across 44 countries, and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at ** or visit our global content hub at our global news blog for the latest news and insights from the Group

**Job Description**:

- Are you a passionate B2B Marketer with demand generation and marketing automation expertise? Experian Asia Pacific is hiring a Marketing Automation Technologist to join us in Malaysia.

You will have systems experience (if not certification) in Eloqua and Salesforce. You will consult on, architect, deploy and optimize operational programs for data and lead management, as well as campaigns for lead nurture, event marketing, and more.

You're an expert in deploying B2B campaigns in a marketing automation system. You will be responsible for the system execution of strategic plans as well as crafting components of larger projects.

What you’ll be doing
- Collaborate with APAC Marketing and Communications team as well as stakeholders to define and articulate business requirements and architect complex solutions leveraging WordPress and/or AEM (Adobe Experience Manager) CMS, Marketing Automation Platform (MAP) Eloqua and ** for Marketing Operations
- Design, advise, and implement nurture streams to welcome and follow-up with new customers, and re-engage existing contacts to improve customer experience and contribute to sales & marketing campaigns.
- Lead conversations with Sales and Marketing teams to implement and maintain a lead scoring model to enable prioritization of inbound leads and develop a better understanding lead quality.
- Configure, implement, and/or customize of Eloqua Marketing Automation Solution, CRM Platforms (**, Microsoft Dynamics) and other data sources using HTML, CSS, JavaScript or other front-end web technologies.
- Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation and campaign management.

**Qualifications**:

- More about you
- 3-5 years’ experience working with Eloqua (or other enterprise marketing automation platforms such as Marketo, Pardot, SilverPop, or equivalent) and**:

- Experience with lead nurturing process and lead scoring models. Experience with integrating CMS, CRM, and MAP to extract web visitor insights
- Hands-on experience with Program Builder, Event Module, Cloud Connectors, Cloud Apps, Cloud Components, Dynamic content, Advanced Lead Scoring, responsive templates, etc.
- Strong technical problem-solving skills. Experience with web technologies including HTML, JavaScript, CSS, AJAX
- Excellent organizational skills, communication skills and attention to detail; ability to manage multiple priorities and tasks simultaneously; strong documentation and presentation skills.
- Bachelor’s degree in Marketing, Computer Science, Engineering, or other technical discipline.

Nice to Have:

- Eloqua (Oracle Marketing Cloud) Masters certification a plus.
- Marketo Certification
- Prior experience in working with or managing an advertising agency in the execution of SEO and digital campaigns.

Additional Information
- Our uniqueness is that we truly value yours. From India, across Asia to Japan and down to Australia, our 1800 people are what make our business special. Experian's culture, people and environments are key differentiators. We focus on what truly matters; diversity and inclusion, work/life balance, development, innovation, collaboration, wellness, reward & recognition, volunteering... That's why we're an award winning organisation for our people-first practices, something we’re very proud of.

Experian Careers - Creating a better tomorrow together

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Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Benefits