Consumer & Market Insights (Cmi) Home Care

**Job Position**:CMI HC, NUT & Analytics**

**Location: Malaysia**

**Business Context and Main Purpose of the Job**

The Consumer & Market Insights (CMI) Lead plays a critical role by driving the company's understanding of consumer behavior, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences. If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you.

**FOR INTERNAL NOTES**:

- To apply, please send your updated CV/Resume, Cover Letter, End of Year Line Manager Comments, and Talent Card. Ensure all documents are up-to-date and accurately reflect your qualifications and experiences.
- Carefully read the entire job post. Make sure you fully understand the terms and conditions of the position.

**We believe in better business for a better world. And we believe in a better you.**

When you work at Unilever you can bring your own purpose to life through the work that you do. You will work with brands that are loved, improving the lives of consumers and their communities. You will work with innovations that grow our business and help improve the planet and our society. You will work with briliant people who will help you contribute to the world and become a better you. If you’re passionate about making a difference, you can - and we’ll empower you on your journey. Make things happen with your pioneering spirit and use your experience to grow your career. Together, we can help create a better business and better world.

**Ready to move forward in your career? Please check out our open opportunity below.**

**Main Responsibilities**:

- The role business partners the Homecare, Nutrition, and Country team in Malaysia and Singapore
- You will be responsible for the identification and translation of consumer, customer, market and channel needs & desires, multi-source insights and behaviours to guide the brand crafting strategy, innovation and portfolio, digital marketing and commerce, channel & shopper insights as well as drive performance and insights to drive growth.
- Understand Category and Cross-Category Dynamics: Deeply understand Homecare, Foods, and FMCG business, brands, customers, channels key objectives, and challenges.
- Collaborate across functions and implement the insights in line with best practices and ensure that all research work is actionable and strategically aligned; this includes all practical aspects of Insights end to end.
- Foresights: Provide intelligence to shape and future proof our businesses by identifying any emerging trends, forecast, and by Identifying broader common themes and Insights on consumer & customer pain points or aspirations (needs & wants) across categories and local regions.
- Bringing Outside in: Continiously gather and integrate the voice of the consumer along with the news from the market and competitors to ensure competitive intelligence is also core part of our strategy
- Lead country’s social listening - analyse data across websites and social platforms (social, search, reviews) to understand consumer insights
- Manage relationships with internal and external stakeholders including research agencies, ensuring quality of output, adherence to timelines, and budget management.

**Direct Reports Key Interfaces**
- Marketing
- Country & Customer Development (CD) / Sales Team
- CMI
- Finance
- Market Research Agencies, Advertising Agencies

**Critical success Factors for the Job**

**Key Skills Relevant Experience**
- Understands research fundamentals (Traditional and Digital Method).
- Experience in turn big data into actionable business insights.
- Implements Unilever best practise.
- Fluently communicate and deliver business presentations in English and Malay (with Chinese as a plus)
- University degree or equivalent - 4+ years at Market Research experience - Experience with Nielsen Retail Audit/ Kantar Panel.
- Familiarity with managing tools such as Brand watch, Mintel, Unmetric will be an advantage