National Trade Marketing and Retail Management

1 week ago

Johor Bahru, Malaysia Hewlett Packard Full time

**What a National Trade Marketing and Retail Management Lead, Singapore does at HP**:

- Establish a weekly cadence to drive sales objectives (SO) across the retail network.
- Conduct market sensing activities and share insights with key stakeholders.
- Ensure retail compliance on key parameters to maintain high standards of operation.
- Oversee the execution of trade marketing programs to ensure alignment with overall marketing strategies.
- Manage trade marketing budgets and track expenditures against planned activities.
- Publish regular dashboards on retail health parameters.
- Identify gaps in performance and implement strategies to bridge these gaps.
- Monitor and analyze retail metrics to ensure alignment with business goals.
- Evaluate the effectiveness of trade marketing initiatives and adjust plans accordingly.
- Track competitor activities and adjust trade marketing strategies to maintain competitive advantage.

**Individuals who do well in this role at HP, usually possess**:

- Master’s degree in Business Administration or related field.
- Minimum of 8 years of relevant experience in retail management and trade marketing.
- Outstanding communication, analytical, and presentation skills.
- Proficiency in English is essential.
- Strong leadership and team management skills.
- Excellent problem-solving abilities and strategic thinking.
- Proficient in data analysis and interpreting retail metrics.
- Ability to work collaboratively with cross-functional teams.
- Expertise in trade marketing principles and practices.
- Strong project management skills to handle multiple trade marketing initiatives simultaneously
- Based in Johor Bahru
- Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere._

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