Marketing Manager

1 week ago

Shah Alam, Malaysia UMRA Medical Services Sdn Bhd Full time

**1. Strategic Marketing & Planning**:

- Develop, implement, and monitor the hospital’s overall marketing strategy to achieve business and growth objectives.

**2. Branding & Promotion**
- Promote the hospital’s brand, services, and specialties through campaigns, events, digital marketing, and media outreach.
- Ensure consistent brand messaging across all channels, including print, online, and social media.
- Organize and oversee hospital participation in health camps, exhibitions, conferences, and international events.

**3. Digital & Offline Marketing Management**
- Manage traditional marketing efforts such as print ads, brochures, PR events, and collaborations with corporate partners.

**4. Patient Engagement & Services**
- Develop programs to enhance patient experience, engagement, and retention.
- Assist in promoting international patient services and facilitate their onboarding and care experience.

**5. Team Leadership & Development**
- Lead, mentor, and develop the marketing team, providing training and opportunities for skill growth.
- Delegate responsibilities effectively while monitoring performance and productivity.

**6. Reporting & Compliance**
- Prepare regular reports on marketing performance, and patient engagement metrics for hospital leadership.
- Ensure marketing activities comply with healthcare regulations, ethical standards, and hospital policies.

**7. Additional Duties**
- Perform other tasks and responsibilities as assigned by the Hospital Director or designated representatives.
- Conduct market research, competitor analysis, and patient feedback assessments to identify opportunities and threats.
- Plan annual marketing budgets, monitor expenditures, analyze variances, and recommend corrective actions.

**Job Types**: Full-time, Permanent

Pay: RM2,350.24 - RM6,000.00 per month

**Benefits**:

- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development

Work Location: In person

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