Manager, Channel Marketing

3 days ago

Shah Alam, Malaysia F&N Beverages Marketing Sdn Bhd Full time

MANAGER, CHANNEL MARKETING Responsibilities: '¢ Lead & develop all channel-specific volume-building plans through shopper insights to deliver set volume target & clear KPIs, including post-evaluation. '¢ Work with Brand to translate Brand Concept into Shopper Program in the respective channel. '¢ Negotiation with Sales for an effective & efficient activation of Channel Programs. '¢ Tracking and feedback on weekly volume on reasons behind/ahead of respective brands within the channel. '¢ Identify issues & opportunities through channel analysis and develop plans to address these issues/opportunities. '¢ Manage channel Direct Marketing Expenses (DME) '“ i.e. Tracking and usage within budget, Issuance of Purchase Order (PO) and follow-up on Invoices, Ensure Return Of Investment (ROI). '¢ Plan & develop channel activities in respective regions (Central/East Msia). '¢ Develop in-store presence & communication '“ i.e. Impulse Purchase Points (IPPs), Picture of Success, tools of trade. '¢ Plan & lead Commercial Meeting '“ i.e. Region update, Competitive intelligence via market visit. '¢ Derive solid channel & shopper plans during Annual Business '¢ Planning.
Fraser & Neave Holdings Bhd (F&NHB) is amongst the region's oldest and most established food and beverage companies with its brands enjoying the distinction of being a market leader and household name in many categories. F&NHB Group is a syariah compliant company listed on Bursa Malaysia's Main Board with an annual turnover in excess of RM 4 billion from its core business in the manufacture, sale and marketing of beverages and dairy products. Our business operation is organised according to products and services, namely Food & Beverages Malaysia (F&B Malaysia) which encompass both Soft Drinks and Dairies Malaysia business; Food and Beverages Thailand (F&B Thailand); and Property and others. F&NHB operates in Malaysia, Brunei, Thailand and Indochina, and is a subsidiary of Fraser and Neave, Limited. The diversity of our product range and geographical operations, the strong distribution network and market resilience built over a century of experience, and the commitment of our 2,600-strong workforce are what distinguish F&N in delivering sustainable performance and growth, in harmony with the well-being of communities and the environment, to meet our consumer's present and future expectations Vision To become the leading total beverage company in Malaysia and the region Benefits EPF, Medical, Miscellaneous allowances, Dental, Parking, Contractual Bonus, Performance Bonus
Bachelor's or Equivalent

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