Media Buy
2 weeks ago
DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurThe Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Source, initiate contact & negotiate local partnerships with media channels (TV, Radio, Print etc) within Malaysia
- Manage working relationships with key media partners
- Plan, conceptualize and execute promotional/marketing campaigns while collaborating with media partners to ensure successful
- Manage campaign-specific and overall budget and coordinate campaigns with other various marketing channels
- Perform tracking and analysis to continually optimize partnership campaigns performance and identify improvement areas
- Ensure ads are creative and displayed appropriately
- Compare and negotiate rates, ad space and airtime
- Prepare schedules and adjust when needed
**Requirements**:
- Bachelor’s degree is required, preferably in Marketing or a related field
- 3-4 years of experience in partnership/media buying is a plus, background in agency is preferred
- Excellent negotiation and communication skills
- Excellent understanding of local market
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