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Media Buy Executive

2 weeks ago

Kuala Lumpur, Malaysia Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationMalaysia - Kuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Source, initiate contact & negotiate local partnerships with media channels (TV, Radio, Print etc) within Malaysia
- Manage working relationships with key media partners
- Plan, conceptualize and execute promotional/marketing campaigns while collaborating with key stakeholders such as internal and external teams (e.g. Campaigns, Creatives, Events)
- Manage campaign-specific and overall budget and coordinate campaigns with other various marketing channels
- Perform tracking and analysis to continually optimize partnership campaigns performance and identify improvement areas
- Ensure ads are creative and displayed appropriately
- Compare and negotiate rates, ad space and airtime
- Prepare schedules and adjust when needed

**Requirements**:

- Bachelor’s degree is required, preferably in Marketing or a related field
- 3-4 years of experience in partnership/media buying is a plus, background in agency is preferred
- Excellent negotiation and communication skills
- Excellent understanding of local market