Brand Manager

7 days ago

Petaling Jaya, Malaysia Serba Wangi Sdn Bhd Full time

The **Brand Manager**will be responsible for leading the overall brand strategy, equity building, and growth agenda for two flagship brands under **SW Food (Serba Wangi)**. This role will oversee brands ensuring cohesive brand positioning, consistent execution, and delivery of ambitious revenue and market share targets across Malaysia.

**What you'll be doing**:
**1. Strategic Leadership**
- Define and implement long-term brand vision and growth strategies for SW Food's brands.
- Develop multi-year marketing roadmaps that align with SW Food’s corporate targets.
- Ensure brand portfolio synergy while differentiating positioning for each brand to target distinct consumer segments.

**2. Brand & Portfolio Management**
- Oversee brand managers and teams in planning and executing integrated marketing campaigns (ATL, BTL, digital, experiential).
- Ensure consistent brand identity across all consumer touchpoints (packaging, retail, digital, events, partnerships).
- Lead portfolio strategy: SKU rationalization, pricing, pack formats, and market/channel prioritization.
- Partner with R&D department for NPD strategy and innovation pipelines for product developments.

**3. Commercial & Market Growth**
- Partner with Sales, Trade Marketing, R&D and Distribution teams to drive sales-in & sales-out performance across **Modern Trade, General Trade, E-commerce, Convenience, Export markets**.
- Build strong retailer partnerships and ensure in-store visibility, promotions, and channel-specific activations.
- Expand market share across Malaysia while work with HOD to scale brands into other SEA countries (Indonesia, Singapore, Brunei, etc.).

**4. Consumer Insights & Marketing Excellence**
- Champion consumer and shopper insights, using research tools (Nielsen, EGG, Kantar, Euromonitor) to guide brand strategies.
- Introduce data-driven decision-making for brand health tracking, campaign effectiveness, and pricing competitiveness.
- Foster marketing excellence: creative campaigns, digital innovation, sponsorships, and experiential activations such as new product launches.

**5. People & Team Leadership**
- Lead, mentor, and develop the brand team, coordinate with other departments.
- Manage external agencies (creative, media, digital) to ensure impactful output and ROI.

**6. Budget & Performance Management**
- Own and manage the annual brand marketing budget across the brands.
- Track brand P&L performance and deliver against agreed sales, market share, and profitability targets.
- Report regularly to top management with clear KPIs, insights, and action plans.

**What we're looking for**:

- Bachelor’s Degree in Marketing, Business, or related field (MBA preferred).
- **Minimum 10+ years’ experience in FMCG brand management, with at least 5 years in a leadership role overseeing multiple brands.**:

- Proven experience in snacks or FMCG food categories.
- Applicants with a background in food FMCG will be prioritized.
- Strong leadership skills to manage multiple brands and cross-functional teams.
- Passion for consumer brands and a deep understanding of market dynamics.
- Exceptional creative judgment with attention to detail and ability to elevate brand communications.
- Strong business acumen, and driving ROI.
- Excellent communication, presentation, and stakeholder management skills.
- Highly adaptable, innovative, and results-driven.

**Job Types**: Full-time, Permanent

Pay: RM10,000.00 - RM15,000.00 per month

Work Location: In person

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