Public Relations Associate

1 week ago

Ara Damansara, Malaysia ROOTS & DEX GROUP Full time

**Who are we**: ROOTS Asia Pacific is an integrated marketing and brand management agency specializing in providing Brand Strategy, Public Relations, Event Management, Digital and Social Management, Creative and Design Management, and CRM Solutions.
We work hard, play hard and always have each other’s back. We do not tolerate politics. Our mission is to deliver great solutions for our clients who are some of the largest brands in the world. While we are laser focused, we tend not to take ourselves too seriously at the end of the day.
We believe in work/life integration. This means that you are personally responsible for your own experience by designing and going out to achieve the success that you envision for yourself. Find your own time to do the things you love with good time management. Understand that we will spend most of our living days with our team mates therefore, treat each other the way we want to be treated. Find joy in your work because passion brings out the best in us. If you have an issue - approach the person in private and discuss how we can work better together.
We believe that the world is constantly moving under our feet - therefore our best people are always evolving and see each challenge as an opportunity. While we are not perfect, we are constantly trying to improve. At the end of the day, we will give our best to our clients.
We understand there may only be a few like-minded individuals that fit the above, but that’s OK. If you resonate strongly with the above, be brave and apply. Your next adventure could be just around the corner.

**What you'll do**:

- Supports the implementation of media (ie. support with media calls, reports, research, etc). Liaise with media, influencers and public stakeholders. - Conduct research to support PR planning / sharing insights for specific client campaigns. - Contributes toward new business pitches and internal brainstorms. - Serve as a competent contact for all front of house queries. - Involvement in client servicing and ensure a high level of delivery quality. - Managing the brand comms and building PR strategies for assigned accounts. Develop interesting and strategic PR contents. - Tracking of media coverage and PR metric. Produce insightful and analytical research for project reports. - Assist team members to prep for media events and be on-site to support team members during media events.

**; Requirements: - What you'll need**:

- Excellent writing and building newsworthy stories skills - Analytical and solution-driven mind-set: Quantitative and qualitative evaluation of methods and results. Resourceful problem solving abilities. - Excellent organizational and time management - Able to prioritize multiple projects.

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