Brand Marketing Executive
3 days ago
**Job Details**
- Location: Kuala Lumpur
- Contract Duration: 12 months (renewed/extended based on business needs.)
- Working Hours: Monday - Friday, 9am - 6pm (hybrid)
- Offered Salary: Up to RM 5,000
**Role and Responsibilities**
**JOB PURPOSE**:
- This position is designed to help develop and implement effective brand-building strategies across multiple touch points.
- To reach out to our target audience and increase brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives.
**PRINCIPAL ACCOUNTABILITIES**:
- Understand consumer & trade landscape for Engine Oil Products.
- Analyzing data to report on brand growth. Prepare reports on brand performance and sales.
- Support E2E i.e. integrated marketing campaign, consumer activation, media launch, agency and supplier management, integration with indirect channel & retail, premium & POS ordering and delivery and ensure smooth execution in trade, premium inventory tracking.
- Support in working together with trade and marketing manager on BTL / Trade activations.
- Lead development and implementation of sub-projects / short term execution plans.
- Maintain up
- to-date brand maps, pricing strategies, market-relevant list prices and floor prices. Also, track competitive review along with distributors and agencies.
- SP&A management, PR/PO/Invoicing, signing of MBA, premiums management.
- Lead activations with key brand campaigns and promotions for well rounded integration
- to deliver business growth.
- Support marketing team on roadshows and events.
- Analyze industry, competition and market trends.
- Coordinates with all brand sponsorship/contract and administrative matters.
**KEY COMPETENCIES & REQUIREMENTS**
- Leadership attributes
- Growth, Authenticity, Collaboration, Performance.
- Well versed in Excel & Analyzing numbers.
- Commercial mindset & Analytic skills.
- Organizational skills, experience meeting tight deadlines.
**Job Type**: Contract
Contract length: 12 months
Pay: Up to RM5,000.00 per month
**Education**:
- Bachelor's (required)
**Experience**:
- marketing campaigns: 3 years (preferred)
- stakeholder management: 3 years (preferred)
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