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Community - Kol Management

2 weeks ago

Kuala Lumpur, Malaysia Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationMalaysia - Kuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- End-to-end management of key influencers (KOL), including sourcing influencers, relationship management, content ideation, and selecting content for social media
- Access to influencers network to identify and source the right influencer profiles that meet Shopee objectives and reach intended target audiences
- Develop and maintain close relationships with key influencers to ensure they deliver engaging and effective content ideas for Shopee
- Plan, brainstorm and brief content to influencers to promote key business objectives, including campaign awareness, educate new launches, and more
- Analyze influencer content performance and measure their success in promoting Shopee’s objectives
- Stay up to date with latest content trends to be adapted into Shopee campaigns
- Bachelor’s degree in any field.
- Experience in KOL management would be an added advantage.
- Strong analytical skills, with proficiency in Microsoft Excel.
- Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
- Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
- Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.

**Requirements**:

- Bachelor’s degree in any field.
- Experience in KOL management would be an added advantage.
- Strong analytical skills, with proficiency in Microsoft Excel.
- Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
- Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
- Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.