Marcom Executive
2 weeks ago
**Responsibilities**:
- To assists the Marcom Manager in maintaining a high level of acceptance of the hotel to its targeted public through various Marketing and public relations activities according to plans set by the hotel.
- To assist the Marcom Manager in creating opportunities through guests or media contacts regularly. this is to ensure consistent rapport and building positive goodwill.
- To assist the Marcom Manager in developing and maintaining high level contacts with key media in the community and to ensure proper dissemination of the hotel's policies, objectives and actions to the general public in that locality.
- To assist the Marcom Manager in controlling the hotel's database or mailing list development and maintaining a loyalty and frequent-user programmed.
- To assist the Marcom manager in maintaining, updating relevant social media ie. Facebook, Twitter and whatsapp.
- Develop and create media releases, key messages, media FAQs, speeches, and presentations where required.
- To assist Marcom Manager in creative input on hotel controllers for in-house merchandising and generates new ideas for packaging and promoting restaurant and bar outlets in order to remain competitive.
- To assist Marcom Manager in developing story ideas consistent with the needs of local and national media and ensure press clippings distributions are done on a daily basis.
- To assist Marcom Manager in providing public relations support in the areas of food and beverage promotions, specifically in publicizing them in the local market.
- To assist or or give input to Marcom Manager for the development of local and out of market rooms advertising strategy in conjunction with the hotel appointed advertising agency.
- To assist Marcom Manager in developing the hotel's PR / Communication Plan consistent with the Corporate Marketing Objectives.
- To assist Marcom Manager in preparing comprehensive advertising briefs to the hotel's appointed advertising agency prior to undertaking any advertisement campaign or production of collaterals.
- Keep current the marketing trends, innovations, communication techniques and any media regulations.
- Welcome V.I.P guests arriving in the hotel.
- Attend social events both in-house and outside.
- Responsible for community related events and exhibitions organized by the hotel.
- To liaise with respective departments relating to their photography needs as well as establish a slide library for the hotel. Maintains up-to-date photo files on the hotel's facility and key personnel.
- Responsible for making all arrangements for photographers on assignment at the hotel.
- Is present at any event at the hotel where the hotel will be highlighted locally and receive high visibility.
- Ensure that all photo captions and photo releases are issued to the media accordingly.
- Creates and updates media / press list regularly.
- Is present at any event at the hotel where the hotel will be highlighted locally and receive high visibility.
- Establishes and maintains close contacts with embassies and government departments to ensure hotel maintains its reputation as a preferred hotel for related top government events.
Launched in 2007, Pullman has invented a new approach to international hospitality and created a new kind of in-style and vibrant hotel aimed at a modern and cosmopolitan clientele. Pullman presents a unique upscale hospitality culture, featuring a natural and open relationship between guests and employees, new restaurant and catering concepts, re-designed spaces, seamless connectivity, and a definite “design” identity. In tune with the times and the trends, Pullman has combined the needs of business and leisure travellers and proposes a Leisure (Business & Leisure) solution which erases the boundary between work and relaxation. When you enter a Pullman hotel, you move into a world where interaction with others becomes natural. Guests are welcomed, accompanied and pampered with the utmost care and attention. Pullman hotels are vibrant places, where an atmosphere of good humour reigns.
Diploma / Advanced Diploma / Higher Graduate Diploma / DVM / DKM Level 4 / DLKM Level 5
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