Senior Marcom Manager

1 day ago

Taman Desa Kuala Lumpur, Malaysia Chiropractic First (M'sia) Sdn Bhd Full time 90,000 - 120,000 per year

Are you a results-driven marketing leader with a passion for brand building and wellness?

  • Chiropractic First Malaysia, a leading provider in chiropractic care, is looking for a strategic and hands-on Senior Marcom Manager to drive our brand presence and patient acquisition efforts.
  • This role is critical in overseeing the planning, development, and execution of all marketing and communications initiatives — online, offline, and on-ground. You will work closely with internal teams to ensure all campaigns align with our business goals, delivering measurable impact across awareness, engagement, and new patient leads.
  • We're looking for a driven, strategic, and hands-on Marcom professional who thrives in a fast-paced environment and is passionate about making a real impact in the healthcare space.

If you're a creative thinker with strong leadership instincts and a knack for executing high-performing campaigns, we want to hear from you


Key Responsibilities

  • Lead the development and execution of integrated marketing strategies to support new patient acquisition and brand growth.
  • Oversee creation and implementation of marketing materials, digital campaigns, promotional activities, and events such as roadshows, health talks, and corporate outreach programs.
  • Collaborate with Operations and clinic teams to ensure alignment with business KPIs and brand objectives.
  • Drive patient education, engagement, and retention through consistent messaging and value-driven communication.
  • Manage and mentor a team of marketing executives to deliver high-quality campaigns and projects on time and within budget.
  • Analyze performance metrics such as cost per lead and cost per conversion; provide data-driven recommendations for improvement.
  • Maintain a strong understanding of industry trends, competitive landscape, and patient behavior to inform strategy and execution.

To succeed in this role, you'll need to bring:

  • Solid marketing experience — ideally 10+ years in marketing communications, preferably within the healthcare, wellness, or retail services sectors.
  • A strong command of both digital and traditional marketing channels, with proven success in managing end-to-end campaigns.
  • Excellent communication skills in English, with Mandarin or a third language proficiency preferred to effectively engage Mandarin-speaking audiences.
  • A degree in Marketing, Business, or a related discipline.
  • Leadership and project management strength — you're organized, detail-oriented, and can lead a team while juggling multiple priorities.
  • A data-savvy mindset — you understand how to measure performance, optimize for cost per lead/conversion, and apply insights for continuous improvement.
  • A highly proactive and resourceful attitude, always willing to get hands-on to drive results.
  • Comfort working under pressure and within short timelines — you're resilient, responsive, and adaptable.
  • Proficiency with social media platforms, marketing tools, and campaign tracking technologies.
  • A strong sense of ownership, accountability, and results orientation — you don't just plan, you deliver.

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