Marketing & Communications (Marcom) Manager

1 week ago

Taman Desa, Malaysia Chiropractic First Group (M'sia) Sdn Bhd Full time

Are you a results-driven marketing leader with a passion for brand building and wellness?
- **Chiropractic First Group (CFG)**, a leading provider in chiropractic care, is looking for a strategic and hands-on **Marcom Manager** to drive our brand presence and patient acquisition efforts.
- We’re looking for a **driven, strategic, and hands-on Marcom professional** who thrives in a fast-paced environment and is passionate about making a real impact in the healthcare space.

If you're a creative thinker with strong leadership instincts and a knack for executing high-performing campaigns, we want to hear from you
- **Key Responsibilities**
- **Lead the development and execution** of integrated marketing strategies to support new patient acquisition and brand growth.
- Oversee creation and implementation of marketing materials, digital campaigns, promotional activities, and events such as **roadshows, health talks, and corporate outreach programs**.
- Collaborate with Operations and clinic teams to ensure alignment with business KPIs and brand objectives.
- Drive patient education, engagement, and retention through consistent messaging and value-driven communication.
- **Manage and mentor a team** of marketing executives to deliver high-quality campaigns and projects on time and within budget.
- Analyze performance metrics such as **cost per lead** and **cost per conversion**; provide data-driven recommendations for improvement.
- Maintain a strong understanding of industry trends, competitive landscape, and patient behavior to inform strategy and execution.

**To succeed in this role, you’ll need to bring**:

- **Solid marketing experience** — ideally 3+ years in marketing communications, preferably within the healthcare, wellness, or retail services sectors.
- A **strong command of both digital and traditional marketing** channels, with proven success in managing end-to-end campaigns.
- **Excellent communication skills** in English, with **Mandarin or a third language proficiency** preferred to effectively engage Mandarin-speaking audiences.
- A **degree in Marketing, Business, or a related discipline**.
- **Leadership and project management strength** — you’re organized, detail-oriented, and can lead a team while juggling multiple priorities.
- A **highly proactive and resourceful attitude**, always willing to get hands-on to drive results.
- Comfort working under pressure and within short timelines — you're resilient, responsive, and adaptable.
- Proficiency with **social media platforms**, marketing tools, and campaign tracking technologies.
- A strong sense of **ownership, accountability, and results orientation** — you don’t just plan, you deliver.

**Why Join Us?**
- Be part of a **rapidly expanding healthcare group** with established presence across Asia.
- Gain exposure to both **strategic and hands-on marketing** in a dynamic, performance-driven environment.
- Opportunities for **regional collaboration and cross-market campaigns**.
- Work closely with senior leadership and be involved in **high-impact decision making**.

**Ready to grow with us?**

Pay: From RM7,000.00 per month

Schedule:

- Monday to Friday

Application Question(s):

- How much notice are you required to give your current employer?
- How many years' experience do you have as a Marcom Manager?

**Experience**:

- Marketing: 3 years (preferred)

Work Location: In person

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