Regional Marketing Manager I European Markets I Chinese Speaker

3 days ago

Kuala Lumpur, Malaysia SummitNext Technologies Sdn Bhd Full time

We are seeking a strategic and results-driven **Marketing Manager** to lead and execute our client's marketing efforts across the European market. This role is ideal for a dynamic professional with deep experience in multi-channel marketing within the FX & CFDs sector. You will play a key role in expanding market presence, driving brand awareness, and generating high-quality leads across various regions in Europe. If you have a proven track record in financial marketing and enjoy leading cross-functional teams in a fast-paced environment, we would like to hear from you.

**What will you do**:

- ** Regional Marketing Strategy**:Develop and execute targeted marketing strategies tailored for the European market specifically Italy, UK, Germany, France, and other growth regions.
- ** Team Leadership**: Manage and mentor a team of 5 marketing professionals, ensuring alignment with company objectives and professional development of team members.
- ** Localized Execution**: Design and implement region-specific campaigns, adapting messaging and creatives to suit cultural preferences and regulatory standards.
- ** Budget Management**:Plan and manage marketing budgets effectively, optimizing spend and ROI across campaigns.
- ** Market Intelligence**: Conduct in-depth market research to identify emerging trends, customer behavior, and competitive positioning.
- ** Performance Tracking**: Monitor, analyze, and report on campaign performance using tools like Google Analytics and CRM dashboards, implementing improvements based on data insights.
- ** Cross-Functional Collaboration**: Work closely with sales, product, and support teams to ensure marketing efforts align with business goals and customer experience standards.
- ** Agency & Vendor Management**: Coordinate with external agencies and service providers to enhance campaign quality and efficiency.
- ** Lead Generation & Growth**: Drive lead generation initiatives and contribute to successful product and service launches across Europe.
- ** Compliance Oversight**: Ensure all marketing activities comply with regional regulations and industry best practices.

**Who are we looking for**:

- Bachelors degree in Marketing, Communications, Business, or a related field.
- Minimum 5 years of marketing experience, with at least 2-3 years in the FX, CFDs, or financial services sector.
- Proven success in managing multi-regional marketing campaigns across Europe.
- Strong command of tools such as Google Ads, Google Analytics, Facebook Ads, HubSpot, or similar CRM/marketing automation platforms.
- Exceptional leadership, project management, and cross-cultural communication skills.
- Fluent in English; proficiency in additional European languages is an advantage.

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