Social Media Marketing Executive

2 weeks ago

Subang Jaya, Malaysia Flower Chimp Full time

**Key Responsibilities include**:
Social Media Strategy:

- Develop and execute comprehensive social media strategies that align with the company's commercial goals and brand identity.
- Stay informed about emerging trends, algorithms, and best practices in social media marketing.

Content Creation:

- Create engaging and visually appealing content and assets for social media platforms (organic and paid) including posts, reels, videos, and infographics,.
- Ability to shoot and edit videos for social use.
- Collaborate with the creative team to produce high-quality video formats when necessary.

Influencer marketing
- Develop and execute influencer marketing strategies and creative campaigns, from scripting to execution to analysis.
- Identify and build relationships with prominent influencers and thought leaders.
- Brainstorm new, creative approaches to influencer campaigns.

Platform Management:

- Manage and maintain our company's presence on various social media platforms, such as Facebook, Instagram, TikTok, LinkedIn, and others.
- Maintain a content calendar to ensure a consistent posting schedule and align content with marketing campaigns and new product launches.
- Schedule and publish posts, updates, and advertisements.
- Monitor social media accounts, respond to comments, and engage with followers.

Analytics and Reporting:

- Monitor social media metrics and key performance indicators (KPIs).
- Analyze data to assess the effectiveness of social media campaigns and adjust strategies accordingly.
- Prepare regular reports on social media performance and trends.

Campaign Management:

- Plan and execute social media marketing campaigns, contests, and promotions.
- Collaborate with the marketing team to integrate social media into broader marketing campaigns.

Crisis Management:

- Escalate and coordinate responses as needed to address customer concerns.

**Qualifications & Working Experience**
- Bachelor's degree in marketing, communications, or a related field (preferred).
- Minimum 2 years experience as a Social Media Executive or in a similar role, preferably in a start-up, lifestyle, food and beverage or retail industry, In-depth knowledge of social media platforms, trends, and tools.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
- Strong copywriting and content creation skills.
- Experience in paid advertising, SEO or SEM is a plus.
- Personality Traits
- Adventurous and willing to think outside the box and try new things.
- Friendly disposition with attention to detail and excellent time management skills
- Excellent communication and customer service skills.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced, deadline-driven environment.

**Job Types**: Full-time, Part-time

Pay: RM4,000.00 - RM5,000.00 per month

Expected hours: No more than 40 per week

**Benefits**:

- Additional leave
- Free parking
- Maternity leave
- Opportunities for promotion
- Professional development
- Work from home

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Expected Start Date: 11/04/2024

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