Social Media, Content

2 weeks ago

Shah Alam, Malaysia ZUS Coffee Full time

**Responsibilities**:

- Develop, structure, and implement social media strategy and direction that

are aligned with the company's business objectives
- Conceptualize and curate fresh contents that are aligned with the brand voice

and direction including both paid and owned channels
- Perform craft compelling copy and content across paid and owned channels,

but not limited to copy for social media, product and promotions, ads, OOH,
POSMs, POPs, as well as website & app
- Understand and able to leverage data to craft content strategies that create

engagement and drive user/ customer behavior
- Work with Campaign & Content Lead to conceptualize social media visual

direction, research for reference, oversee the creative design and provide
clear briefs to the design team
- Interact and engage directly with our social followers via public comment and

direct message
- Grow brand engagement and manage the social media community to build

the leverage of social media as a platform for user feedback and insights
- Identify customer’s needs and gaps in previous content and recommend new

content pillars
- Liaise with the Customer Service Team to address any issues or required

improvements based on social media feedback
- Communicate and liaise with other departments for content production and to

ensure consistency in implementation
- Analyze data, activities, and followers’ responses and produce weekly,

monthly, and quarterly reports
- Follow industry trends closely to identify emerging social media channels,

new ideas, and new approaches that help to improve digital marketing
strategy to ultimately drive conversion and engagement
- Adhere to the established KPI and perform other related duties as assigned

by superior/ management

**Requirements**:

- Must possess at least a Diploma/ Degree in Marketing or other related

disciplines
- Possess at least 2 years of work experience as a Social Media Content Writer.

Experience in retail, F&B, fashion, or start-up will be an added advantage
- Excellent understanding of social media management and strategies
- Outstanding in content writing skills, good knowledge of photo and video

editing, as well as web designing
- Ability to work independently with little or no daily supervision
- A valuable team player with strong interpersonal skills and the ability to

communicate effectively
- Ability to work on multiple projects with different objectives simultaneously
- Good time management skills, including prioritizing, scheduling, and adapting

as necessary
- Computer literate with good command of both written and spoken English and

Malay
- Confident, proactive, able to work under pressure and meet tight deadlines
- Possess own transport and willing to travel

**Salary**: RM4,000.00 - RM5,000.00 per month

Schedule:

- Fixed shift

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