Marketing Assistant Manager/manager

1 week ago

Petaling Jaya, Malaysia Nuren Group Full time

**KOL Identification and Recruitment**:

- Research and identify potential KOLs who align with the brand’s values and target audience.
- Develop and maintain a database of potential and existing KOLs.

**Relationship Management**:

- Build and nurture relationships with KOLs to ensure long-term partnerships.
- Regularly communicate with KOLs to provide support, share brand updates, and address any concerns.
- Organize and manage KOL events, meet-ups, and collaborations.

**Campaign Development and Execution**:

- Collaborate with the marketing team to develop influencer marketing campaigns.
- Coordinate and oversee KOL participation in campaigns, ensuring alignment with brand objectives.
- Track and analyze the performance of KOL campaigns to measure ROI and effectiveness.

**Content Creation and Collaboration**:

- Work with KOLs to create engaging and authentic content that resonates with the target audience.
- Ensure all content adheres to brand guidelines and regulatory standards.
- Facilitate co-branded content creation, including videos, blogs, social media posts, and more.

**Reporting and Analysis**:

- Monitor and report on the performance of KOL campaigns and partnerships.
- Provide insights and recommendations for improving future campaigns based on data analysis.
- Keep up-to-date with industry trends and competitor activities to inform strategy.

**Budget Management**:

- Assist in managing the budget for KOL activities and campaigns.
- Ensure cost-effective use of resources while achieving desired outcomes.

Pay: RM5,000.00 - RM8,000.00 per month

Schedule:

- Monday to Friday

**Experience**:

- Brand Marketing, KOL / Influencer Specialist: 5 years (required)

**Language**:

- Mandarin (required)

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