Marketing Manager

20 hours ago


Kuala Selangor, Malaysia Rurutiki Sdn Bhd Full time

**Key Responsibilities**

**A. Brand & Company Marketing**
- Position _Rurutiki_ as a trusted e-commerce enabler through compelling brand storytelling and campaigns.
- Manage and create strategic, consistent content (visuals, captions, campaigns) for LinkedIn, Facebook, Instagram, and TikTok to attract business partners and aligned talents.
- Collaborate with HR for employer branding efforts, making Rurutiki an attractive workplace via social content, campaigns, and exposure.

**B. Product & Client Marketing**
- Design go-to-market strategies for _new products or services_ (internal or client-owned), including pre-launch hype, launch day content, and post-launch follow-ups.
- Handle social media account operations for key clients (especially TikTok), ensuring consistent engagement, brand alignment, and growth in followers and reach.
- Create short-form video content (e.g., reels, TikToks) and write persuasive copy tailored to platform and audience behavior.

**C. Strategic & Risk Management**
- Analyze campaign performance (e.g., views, engagement, conversion) and adjust based on data insights.
- Monitor online conversations for potential brand reputation risks and respond quickly and appropriately in coordination with relevant teams.

**JOB REQUIREMENT**

**1. Skills & Tools**
- Proficient in video editing tools (e.g., CapCut, Canva, Adobe Premiere)
- Familiar with Meta Business Suite, TikTok Creator Center, and LinkedIn analytics
- Ability to run paid ads (FB/IG/TikTok/LinkedIn) is a strong plus
- Strong grasp of content that works for B2B audiences and Gen Z job seekers

**2. Attitude & Alignment**
- Believes in long-term, value-driven branding (not just vanity metrics)
- Exhibits reliability and integrity in handling sensitive client content
- Can work autonomously but collaborates well across departments (esp. Sales & HR)
- Open to company's leadership values and culture, subtly woven into work tone and messaging

**3. Strategic Thinking**
- Capable of building a 6-12 month marketing calendar aligned with Rurutiki's business growth and talent roadmap
- Brings competitive insights and creativity to position Rurutiki uniquely in the e-enabler industry

**4. Bonus Qualities**
- Bilingual in English & Chinese (for wider local audience reach)
- Experience in managing corporate communications or crisis response
- Background in employer branding or talent marketing

Pay: Up to RM8,000.00 per month

Work Location: In person



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